Google Analytics alternatives
More people search for a way out of Google Analytics than for any other analytics question, and the reasons divide neatly into three. The interface.
Enterprise suites6 picks
Alternatives
Alternatives, by the tool you are leaving
Why people leave each tool, what they move to, and when staying put is actually the right decision.
Every one of these guides starts with the same question, which most do not ask: why are you actually leaving? The answer decides the shortlist, because someone escaping a consent banner needs a different tool from someone escaping a price rise or a missing report.
Each page also has a section telling you when to stay where you are. Leaving is not free, historic data rarely travels cleanly, and several of these tools are genuinely the best answer to the question they were bought for.
Plausible alternatives
People look past Plausible for two reasons, and neither is that it is a bad product, because it is not. The first is heatmaps: Plausible does not.
Privacy-first and cookieless6 picks
Fathom Analytics alternatives
Two things send people looking past Fathom. The first is depth: there are no funnels, segmentation is shallow, there are no heatmaps and no session.
Privacy-first and cookieless6 picks
Matomo alternatives
Matomo is the most capable open-source analytics platform there is, and people look for alternatives for one reason far more often than any other.
Open source and self-hosted6 picks
Hotjar alternatives
Hotjar defined this category and three things now send people looking elsewhere. Microsoft Clarity does most of the same work for nothing at any.
Heatmaps and session replay6 picks
Microsoft Clarity alternatives
Clarity is free at any volume with no session cap, so nobody leaves it over price. They leave for two other reasons. The first is the consent banner.
Heatmaps and session replay6 picks
Mixpanel alternatives
People look past Mixpanel for two opposite reasons. Some want more: feature flags, experiments, error tracking and session replay in the same tool.
Product and event analytics6 picks
Adobe Analytics alternatives
Organisations look for Adobe alternatives when the implementation cost, the annual contract or the skill requirement stops making sense. The pattern.
Enterprise suites6 picks
Simple Analytics alternatives
Simple Analytics is a good product with a pricing structure that sends people looking. Twenty dollars a month for a hundred thousand pageviews and.
Privacy-first and cookieless6 picks
PostHog alternatives
PostHog's free tier is generous enough that few people leave over price. They leave over weight and shape. The script is tens of kilobytes.
Product and event analytics6 picks
Amplitude alternatives
Amplitude has the most generous free tier in product analytics at two million events a month, so cost is rarely the trigger. Complexity is. Amplitude.
Product and event analytics6 picks
Umami alternatives
Umami is free and open source, so people rarely leave it for price. They leave when a site grows past what it tells them. Segmentation is thinner.
Open source and self-hosted6 picks