No. 20
Microsoft Clarity
Heatmaps and session recordings at any traffic volume, for nothing, from Microsoft.
Heatmaps and session replay5.9/10
5 tools in this category
Heatmaps and session replay
Tools that show you what people did on the page, not how many of them arrived. Click maps, scroll maps and recordings. The category scores low on script weight and privacy architecture, and high on.
Tools that show you what people did on the page, not how many of them arrived. Click maps, scroll maps and recordings. The category scores low on script weight and privacy architecture, and high on answering a question nothing else can. Note that the dedicated tools no longer have this to themselves: several analytics products now bundle heatmaps, and the cookieless ones do it without a consent banner.
Inside this group the strongest entry is Microsoft Clarity, at 5.9 out of 10 and No. 20 on the overall list. Scores below are the same weighted measures used everywhere on this site, so they compare across categories as well as within them. See the method.
| Rank | Tool | From | Cookies | Score |
|---|---|---|---|---|
| 20 | Microsoft Clarity Heatmaps and session recordings at any traffic volume, for nothing, from Microsoft. | Free | Yes | 5.9 |
| 23 | LogRocket Session replay with the console, the network log and the Redux state attached. | Free | Yes | 5.8 |
| 25 | FullStory Session replay for people who want to query sessions, not watch them. | Free | Yes | 5.7 |
| 26 | Hotjar The tool that taught a generation of marketers what a heatmap was, now inside Contentsquare. | Free | Yes | 5.6 |
| 27 | Smartlook Session replay that treats mobile apps as a first-class citizen. Not an afterthought. | Free | Yes | 5.5 |
No. 23
LogRocket
Session replay with the console, the network log and the Redux state attached.
Heatmaps and session replay5.8/10
No. 25
FullStory
Session replay for people who want to query sessions, not watch them.
Heatmaps and session replay5.7/10
No. 26
Hotjar
The tool that taught a generation of marketers what a heatmap was, now inside Contentsquare.
Heatmaps and session replay5.6/10
No. 27
Smartlook
Session replay that treats mobile apps as a first-class citizen. Not an afterthought.
Heatmaps and session replay5.5/10
Also offers heatmaps and session replay
Each of these is filed under another category, because that is mostly what it is. They do this job too. They sit outside the ranking above because their overall scores answer a different question from the one this page asks.
Absolutely Analytics
Privacy-first and cookielessClick, scroll and attention maps are included from the $14 Growth tier, on the same cookieless script as the analytics, and masked session replay is an add-on from $19. It is the only tool here that gives you behaviour data without setting a cookie, so every visitor appears in the maps instead of only the ones who accepted a prompt.
Ranked No. 1 of 30 overall, from $9 per month. Full review →
Umami
Open source and self-hostedHeatmaps and session replay exist, but only on the $200 Business tier, which is an order of magnitude above a bundled cookieless equivalent.
Ranked No. 4 of 30 overall, from Free self-hosted and on cloud Hobby. Full review →
PostHog
Product and event analyticsSession replay and heatmaps come with the platform, and the free tier carries 5,000 recordings a month. Heavy, and it sets cookies, so a consent banner applies.
Ranked No. 6 of 30 overall, from Free then usage-based. Full review →
Matomo
Open source and self-hostedHeatmaps and session recording are part of the product, free if you self-host it. Matomo Cloud caps them at 1,500 heatmap pageviews and 150 recordings a month, which on a real site is a sample.
Ranked No. 8 of 30 overall, from Free self-hosted; cloud from €22. Full review →
Clicky
Platform-native and freeHeatmaps are included on its paid plans at a price well under the behaviour-tooling category, alongside uptime monitoring.
Ranked No. 16 of 30 overall, from Free then from about $10. Full review →
Contentsquare
Enterprise suitesExperience analytics is the whole company: zone-based heatmaps with revenue attached, journey analysis and the Hotjar free tier under a different name.
Ranked No. 24 of 30 overall, from Free then from $39. Full review →