GTM Analytics

4 tools in this category

Platform-native and free

Analytics that come attached to something else you already pay for, plus the long-running independents. Cheap or free, shallow by design, and often the right baseline layer underneath a better tool.

Analytics that come attached to something else you already pay for, plus the long-running independents. Cheap or free, shallow by design, and often the right baseline layer underneath a better tool.

Inside this group the strongest entry is Cloudflare Web Analytics, at 6.9 out of 10 and No. 9 on the overall list. Scores below are the same weighted measures used everywhere on this site, so they compare across categories as well as within them. See the method.

Platform-native and free, ranked. Prices read 11 September 2026.
RankToolFromCookiesScore
9Cloudflare Web Analytics
Free, cookieless, and if your site already sits behind Cloudflare it needs no script at all.
FreeNone6.9
16Clicky
Nineteen years of real-time analytics, with heatmaps included at a price nobody else matches.
FreeYes, with a cookieless mode available6.4
21Vercel Web Analytics
Analytics that ship with the deployment, for teams who already live in the Vercel dashboard.
IncludedNone5.9
28Statcounter
The oldest tool on this list, still counting, still showing you individual visitor logs.
FreeYes5.3
No. 9

Cloudflare Web Analytics

Free, cookieless, and if your site already sits behind Cloudflare it needs no script at all.

Platform-native and free6.9/10
No. 16

Clicky

Nineteen years of real-time analytics, with heatmaps included at a price nobody else matches.

Platform-native and free6.4/10
No. 21

Vercel Web Analytics

Analytics that ship with the deployment, for teams who already live in the Vercel dashboard.

Platform-native and free5.9/10
No. 28

Statcounter

The oldest tool on this list, still counting, still showing you individual visitor logs.

Platform-native and free5.3/10