No. 6
PostHog
Analytics, replay, flags and experiments in one tool, on a free tier most teams never outgrow.
Product and event analytics7.1/10
5 tools in this category
Product and event analytics
Tools for software products rather than websites. They want a designed event taxonomy and they repay it with funnels, cohorts, retention curves and experiments. Installed on a marketing site they are.
Tools for software products rather than websites. They want a designed event taxonomy and they repay it with funnels, cohorts, retention curves and experiments. Installed on a marketing site they are heavy, expensive and largely unread.
Inside this group the strongest entry is PostHog, at 7.1 out of 10 and No. 6 on the overall list. Scores below are the same weighted measures used everywhere on this site, so they compare across categories as well as within them. See the method.
| Rank | Tool | From | Cookies | Score |
|---|---|---|---|---|
| 6 | PostHog Analytics, replay, flags and experiments in one tool, on a free tier most teams never outgrow. | Free | Yes, by default | 7.1 |
| 14 | Mixpanel Sixteen years of funnel and retention work, and still the clearest way to ask a why question. | Free | Yes, by default | 6.5 |
| 15 | Amplitude The deepest behavioural analysis on the list, with two million events a month for nothing. | Free | Yes, by default | 6.4 |
| 19 | Statsig An experimentation platform with analytics attached, rather than the other way round. | Free | Yes, by default | 6.3 |
| 22 | Heap Captures everything automatically, so you can answer questions you had not thought to instrument. | Free | Yes, by default | 5.8 |
No. 14
Mixpanel
Sixteen years of funnel and retention work, and still the clearest way to ask a why question.
Product and event analytics6.5/10
No. 15
Amplitude
The deepest behavioural analysis on the list, with two million events a month for nothing.
Product and event analytics6.4/10
No. 19
Statsig
An experimentation platform with analytics attached, rather than the other way round.
Product and event analytics6.3/10
No. 22
Heap
Captures everything automatically, so you can answer questions you had not thought to instrument.
Product and event analytics5.8/10