GTM Analytics

No. 12 of 30 ยท Privacy-first and cookieless

Cabin Analytics

Cookieless analytics that also reports the carbon cost of the traffic it is counting.

Original abstract illustration in the form of a radial gauge, drawn for this review
The one fact worth knowing

It is the only tool on this list that reports your site's emissions per visit alongside its visitor numbers.

The verdict

Cabin is a small, cookieless analytics tool with one idea nobody else on this list has: it reports the carbon intensity of your site alongside its traffic. Grams of CO2 per visit, totals over a period, and a view of which pages are the expensive ones. For an organisation with a public sustainability commitment, that turns a vague pledge into a number somebody can be accountable for.

The analytics underneath are competent and narrow. Visitors, pageviews, referrers, pages, countries, devices, and events, with no cookies and no banner requirement. It will not tell you anything Plausible would not, and it will tell you rather less.

What you actually get

Treat the carbon reporting as the reason to choose it, because on the analytics alone it does not compete. There are no funnels, no segmentation worth the name, no heatmaps and no replay, and the data-export and API story is thinner than Pirsch's or Matomo's. The depth score of 3 is the honest reflection of that.

What it does well is be legible to a non-technical stakeholder who cares about two things at once. A sustainability lead who wants traffic and emissions on the same screen has, as far as I can find, exactly one option, and this is it. It is also a small independent company, which cuts both ways: responsive, but with the roadmap and continuity risk that comes with a short public track record and a team you could fit in a car.

Best for

Organisations with a published sustainability commitment who want site emissions reported next to site traffic, and whose analytics needs stop at the basic questions.

Getting it running

A single small script tag. Nothing to configure beyond adding the domain, and no consent flow to wire up.

What to watch out for

The analytics are shallow next to everything else in this category: no funnels, limited segmentation, no behaviour tooling, and a thinner export and API story. The carbon figures are modelled estimates rather than measurements, which is the only way anyone can do this, but it means they are directional. Small vendor, short track record.

Pricing and practicalities

A free tier for low-traffic sites and paid tiers scaling by monthly visits, with carbon reporting included at every level rather than sold separately. Prices read 2026-09-11.

Who should go elsewhere

Anyone whose main job is understanding traffic rather than reporting on it, who will find Plausible Analytics or Pirsch Analytics deeper for similar money. It is also the wrong tool if you need to justify a redesign, where Microsoft Clarity shows you what people actually do.

How it compares

Read it against Plausible Analytics to see what the carbon reporting costs you in analytical depth, and against Absolutely Analytics if you want the same cookieless guarantees with heatmaps and bot filtering attached.

The ten measures

Each measure is scored 0 to 10 and weighted. The overall figure is the weighted mean, and it is relative to the other 29 tools on this list rather than absolute. How this works.

  • Insight quality ×36
  • Privacy architecture ×29
  • Value for money ×27
  • Setup and time to data ×1.59
  • Script weight ×1.59
  • Analytical depth ×13
  • Behaviour tooling ×11
  • Data ownership ×15
  • Accuracy ×16
  • Vendor conduct ×17

What this rests on

Sources

Cabin's own product and pricing pages and its published methodology notes on carbon estimation, read 2026-09-11.

Evidence

Desk research against the vendor's published material only. This is one of the thinner entries on the list: Cabin publishes less detail than its larger rivals and I have not run it, so every score here should be read as provisional and based on what is publicly knowable.

This is a desk review. I have not been given access by the vendor, I have no commercial relationship with them, and everything above is my opinion rather than a statement of fact. If something here is wrong, tell me and I will correct it.